Deep in the heart of Texas lives one of nations greatest cultural conventions.  Commanding 2,200 official performers and bands playing in more than 100 different venues and locations, a film festival, and an interactive technology experience for 10 days, The city of Austin becomes A tastemakers buffet of audio and visual delights with the arrival of South By Southwest (SXSW).  Attracted by the glory that comes with greatness, a who’s who of musicians, filmmakers, and creatives descend upon the city of Austin to inscribe their hopes and future into the epic or should I say odyssey that is Hip-Hop.  Each artist exposing insights on the music that is and music about to come, giving us revelations on superstars yet to shine from a grind that polishes perseverance.  But Who is Exactly is Who?  With the hundreds of Hip-Hop artist in contention for attention, who is worth paying and who is going to give you those intrinsic dividends for the future?  Who is going to consume the spotlight after taking victory on the stages and streets of SXSW?   Some past champions that have used SXSW to catapult them into Success include Erykah Badu, Tech Nine, Drake, Big Sean, Wale and Kendrick Lamar.  Today I bring you list of talented artists who are about to blow, and where to catch them at during SXSW.

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Representing: VA

Latest Project: The God Complex

Showcases at SXSW: 3

Since exploding onto the scene in 2014 the Virginia native has steadily been earning respect and fans with shows across the nation and a solid catalogue or creative high energy music. This year he makes his SXSW debut sharing his “Future Bounce” movement with new fans at the Mass Appeal and The showcases.  Make sure you catch this sensation waiting to happen for a further understanding of The God Complex.


Mick Jenkins

Representing: Chicago

Latest Project: The Waters

SXSW Showcases: 3


So I know you heard the The Waters,  If you didn’t your slipping.  The windy city wordsmith is bringing his introspective rhymes and innovative flows to the streets of Austin this weekend. With 3 showcases lined up and rumored special guests joining him on stage, Mick is sure to give you a performance you won’t forget.


Tory Lanez

Representing: Toronto

Latest Project: Lost Cause

SXSW Showcases: 3


Rapper, Singer, Producer; The entrepreneur that is Tory Lanez holds many titles and talents but none more prevalent than his hustle.  This week he brings  his tenacity to SXSW to carve himself a place into the industry.  Armed with a critically acclaimed project he may very well become your next favorite superstar.  If you want proof of his potential, catch his performance and see for yourself.  As soon as he performs “The Mission” comes on you’ll know the truth.



Representing: Los Angels

Latest Project: Cloud 19

SXSW Showcases: 5


LA’s best kept secret, code name Kehlani, has been taking over the west coast with her Cloud 19 movement.  The singer/songwriter  has serenaded the hearts of both Hip-Hop and R&B fans alike and has started making appearances in magazines. This week she takes talents to SXSW to further her momentum in the industry.  A true beauty almost radiating an inner glow she may steal your heart as as you ear with her music.



Chill Moody

Representing: West Philadelphia

Latest Project:  TV Made Me Do It (Coming Soon)



One of the hardest working men in Hip-Hop, Chill Moody is set to show SXSW a few #NiceThings.  In the time since the last SXSW the Philly businessman has acquired numerous accolades, toured the east coast and even had the last freestyle on BET’s the Back Room. With 4 different performances incorporating, Soul, dope lyricism and and true showmanship you’ll find it hard not be impressed.  Your girl might even be shouting #NiceThings by the end of the show.


Other Performances to check out:


Two-9, Scotty ATL, K Camp, Dougie F, Maxo Kream, Kush Kelz, Jay 305, Boldy James, OG Maco, Casey Veggies, Deniro Farrar



Leon Bridges, Kali Uchis




Iman Omari

DJ Mustard

Just Blaze


– Def Soul (DefSoulNJ)








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