The Black Eyed Peas member is about to have his name on a watch 

This year’s Baselworld convention, the premier watch trade fair, will be graced by the presence of Gucci Timepieces and will.i.am in the form of a special edition watch. The watch itself will be a so-called smartband, with functionality including making/receiving phone calls, sending/receiving text messages, maps, calendar, and much more.

“Today, through this innovative collaboration with i.am+ and will.i.am, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities,” said Stéphane Linder, President and CEO of Gucci Timepieces.

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i.am+ and Gucci Timepieces are setting the pace with our vision for a untethered wearable,” will.i.am commented. “In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term “fashionology” …a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents.”

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– Dylan “CineMasai” Green