Rising Brooklyn rapper Fitz is looking to turn heads this year and build on his success with his recently released project, Forever. The mixtape details the many challenges he’s had to deal with during his career and in some ways, it’s a statement to all the rappers who feel they must create a different persona to succeed in the industry – while Fitz takes a more genuine approach and instead infusing his personality into his music.

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As a preview of what’s to come in 2015, check out Fitz music video for She’s My Music.