H&M, Olivia Wilde and Conscious Commerce celebrated the opening of a curated pop-up shop in the retailer’s Times Square location.

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Other sustainable and ethical fashion brands were invited to participate in the special event. “Being in the H&M Conscious Exclusive Pop-Up, curated by Conscious Commerce, is an extremely exciting moment because we are launching the H&M Conscious Exclusive collection which is at the forefront of the sustainable movement in fashion,” Olivia Wilde said in a statement. She continued “why not pair the Conscious Exclusive Collection with brands that we at Conscious Commerce really love!” Ambassador Rosario Dawson represented Studio One Eighty Nine.  H&M’s Conscious Exclusive Collection is made of sustainable materials and fabrics without sacrificing quality or aesthetic.

The shop will be open through Sunday, April 19 from 9 a.m.  to 1 p.m. and will launch globally in select stores and on hm.com on April 16.


Photo Credit: Getty Images for H&M