W Hotels Worldwide, will.i.am and The Coca-Cola Company are teaming up to bring eco-friendly bedsheets and bedside chargers to W Hotels Worldwide.
W Hotels Worldwide recently announced a new partnership which will be changing the experience of their hotel rooms. Ekocycle Brand are partially made with polyester constructed from recycled plastic. Each king size bed sheet contains approximately 31 recycled 20 oz. plastic bottles. Guests can expect these sheets to be just as comfortable as the ones used prior to the environmentally friendly shift. W Hotels and the Ekocycle further combined their efforts to bring guests the The “Mobile Charger and Accessory Valet” (MCAV), which is a three-in-one usb charger, jewelry/watch stand and alarm clock. Designed by Miniwiz, the MCAV partially consists of three recycled plastic bottles available in six colors including: gold, red, hot pink, black, white and silver. Sarah Doyle, Global Brand Director of W Hotels Worldwide said, “W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so [and] working with will.i.am and Coca-Cola’s Ekocycle brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time.” Will.i.am’s initiative to reuse and recycle waste left behind at Black Eyed Peas concerts jumpstarted Ekocycle, in partnership with The Coca-Cola Company. will.i.am said, “When it comes to finding partners for the Ekocycle initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish.” Guest can keep the sustainable style going after they checkout by purchasing the the sheets (starting at $207) and MCAV ($75) which will be available via whotelsthestore.com.
-Nishat Baig
