Kanye & Pharrell could be the reason Adidas is on the huge increase!!
Nike has always been known as the the ruler of all footwear. But, sources are saying that adidas has made a huge come up just after Pharrell and Kanye both were added to the corporation. According to financial info released today, adidas has achieved a growth of 7% for consumers, equivalent to $661 million in capital for the first quarter of this year, or precisely from the beginning of January to the end of March while Nike sales are down 6% via NiceKicks.com.
CEO Herbert Hainer, stated in a news release;
“WE GOT OFF TO A SUCCESSFUL START TO THE YEAR WITH OUR ADIDAS AND REEBOK BRANDS ENJOYING GREAT MOMENTUM,” “WITH OUR INNOVATIVE PERFORMANCE PRODUCTS, FASHION-DRIVEN STYLES AND HIGHLY ENGAGING MARKETING CAMPAIGNS, WE HAVE EXCITED OUR CONSUMERS AROUND THE WORLD.”
Adidas is now back on board where it should be now that they have stepped up with different designs and color schemes for the company while adding a few key partners such as Kanye West & Pharrell to the adidas team. Sales have reached double-digit percentages in Western Europe, China, the Middle East, Africa and Asian markets.
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