This whole Kanye and Apple thing could be a thing, but it’s not a thing yet

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There’s something brewing at Apple Music, and when lands in iPhones all over the world on June 30th, the streaming war will become exponentially more contentious. Can Jay Z follow through on his promises at Tidal? Will Spotify’s severely low royalties become a problem? Will Apple Music collapse them both? Find out on the next episode of…

The answer to that latter question is still up in the air, but if it ends up being no, it wouldn’t be for a lack of effort. Earlier today, Apple unveiled its new music services–Apple Music and Beats Radio 1–with the help of three pretty big names: Drake, Pharrell and The Weeknd. They could be adding a fourth name to that list, but nothing’s been written in ink as of yet.


Even considering that Kanye has continually been releasing and teasing music for the majority of 2015, and Kim Kardashian‘s cryptic birthday tweet from earlier this afternoon–it doesn’t appear that Kanye West‘s new album, which is currently titled Swish, is on the immediate horizon by way of an exclusive Apple Music release. A Buzzfeed report‘s sources have confirmed that negotiations between Jimmy Iovine and Kanye West are taking place, but no deal is in place yet.