Just when you thought you were done hearing about the music streaming war right now, news comes and smacks you back.
Just after three months of being the head of Jay-Z’s newest music streaming service, Peter Tonstad has been relieved of his duties. As we all know, recently the water has been getting really heated after Apple announced that it’s streaming service will debut June 30th. An hour after the news dropped, photos of Drake and the whole OVO squad at the conference emerged. You knew from that point, it was all over!
After the spectacular music conference with the likes of Madonna, J-Cole, Daft Punk, Rihanna, Nicki Minaj and of course Jay-Z and Kayne West, the press and publicity shot the Tidal app toward the top of the iTunes App Store. But soon after that, rankings dropped pretty quickly. The idea behind Tidal being an “artist influenced service” concept was still confusing to many consumers. They couldnt quite tell the big difference between Tidal and its competition: Spotify and Pandora. But what made it even more difficult for Tidal was that many artist promised through Tidal exclusive content but the reality was very different. Many artist don’t own the rights to most of their music, therefore didn’t have the ability to give Tidal exclusivity to it.
The company will now be run by executives in New York, Oslo, and Norway until they can find a new leader.
-Bri Christian (@brirezy)