Stance is the official sock provider of the NBA and has named Rihanna the contributing creative director.
Rihanna expressed her enthusiasm about the collaboration by telling WWD,“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project”.
She has a three year deal with the sock brand and she will be starring in campaigns and design collections for the brand name.
There are 1,500 crew socks for men and women, all numbered, and will be available along with an over-the-knee style printed with vintage newspaper ads. Only 1,000 pairs will be up for purchase.
The first full collection will drop in Fall, but two Rihanna-designed pairs will be dropped today. Get a look at one pair below:
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