American Express UNSTAGED: Artists in Residence program premiered new content by up-and-comers as well facilitated a summit for artist to explore digital industries.
Artists like BØRNS, Gavin James, Pia Mia and Rae Sremmurd were among this cycle’s American Express UNSTAGED: Artists in Residence program and filmed exclusive videos about the inspiration behind their music. The American Express UNSTAGED: Artists in Residence Summit allowed artits insight into companies like YouTube, Billboard, Pandora,Instagram and Twitter on how to better engage fans and expand their social media impact. Music industry makers like Vice Chairman, Interscope Geffen A&M, Steve Berman, Emile Haynie, Diane Martel, Brandy St. John and Kelly Covell had one-on-one sessions with the artits providing valuable advice and guidance. After the summit, all four artists took the stage to show off their vocal talents.
-Nishat Baig