Join Us: The 2015 Source360 Unsigned Hype Competition

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One of the greatest things about Hip-Hop has always been being able to watch artists grind with diligence and determination with hopes of being offered a record deal and/or an opportunity to build their career. Over the past 25 years, The Source’s Unsigned Hype column has a rich history of shining a light on that particular facet of Hip-Hop culture, and with the Unsigned Hype competition, we plan on continuing that tradition.

Before “Juicy” and “Big Poppa”, The Notorious B.I.G. was featured in the Unsigned Hype column. In March of 1998, Eminem was featured in the Unsigned Hype column. The next year, he released The Slim Shady LP, which has sold over 5 million copies. Common, Mobb Deep (before they were known as Mobb Deep), DMX, Macklemore, and many more of the culture’s biggest artists got their start in The Source’s Unsigned Hype column.

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With the Unsigned Hype Competition and the SOURCE360, we plan to showcase the talents of hundreds of unsigned artists who covet a platform to get their talents to the masses.  How do you become a part of it? It’s pretty simple. For starters…

1. Create your SOURCE360 Unsigned Hype account at uh.thesource360.com

The Unsigned Hype Competition will be held at Roulette on 509 Atlantic Avenue, Brooklyn, NY. The event kicks off at 9pm Friday September 18, 2015. Be there!

Please join us and attend the Second Annual SOURCE360 Festival & Experience in Brooklyn, September17-20th. SOURCE360 celebrates the innovation and creativity inspired by the positive use of Hip-Hop and represents NYC’s and Brooklyn’s diverse cultural tapestry! Last year’s SOURCE360 featured over twenty events and took place over a four-day period. It was a big success for the borough and attracted over 30,000 attendees. We hope to make this year’s event even better! For more information, be sure to check out our official press release and details here.