“Alex Trebek couldn’t fathom a better successor“

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“Gravy Mercedes” 

Staying true to the aesthetics that make this new Hpnotiq campaign visually captivating, rapper Cam’ron stars in his own game show titled “Word Up” where he plays the main characters and gives them life. Setting the tone and direction of the campaign, New York marketing agency Team Epiphany, linked up with Atlanta production company Awesome Inc (known for their work on Adult Swim) who was responsible for handling all post-production and development setting of the show. The clip definitely brings out the various personalities of Cam’ron while successfully proving that Hpnotic is definitely back in style. Check out the clip above


Talk Hip Hop, sports, entertainment and everything that revolves around the culture with Drew on Twitter @AndrewSomuah 

Please join us and attend the Second Annual SOURCE360 Festival & Experience in Brooklyn, September17-20th. SOURCE360 celebrates the innovation and creativity inspired by the positive use of Hip-Hop and represents NYC’s and Brooklyn’s diverse cultural tapestry! Last year’s SOURCE360 featured over twenty events and took place over a four-day period. It was a big success for the borough and attracted over 30,000 attendees. We hope to make this year’s event even better! For more information, be sure to check out our official press release and details here.