Yesterday, the 2nd Annual #Source360 kicked off with a bang, featuring a couple of the hottest rappers, brands, and industry personnel in the game. Here’s a brief rundown of everything that you missed–that is, if you weren’t there.

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Some incredible minds–Courtney Lowery of Epic Records, Joe Budden, Comic Con co-founder Gareb Shamus, international community manager and brand developer Roget Romain, and legendary producer and DJ DMC of Run DMC–got together for the first activation of #Source360 weekend, bringing us an engaging panel on the widespread influence of Hip-Hop culture, from when it began in the basements to how it translates today, given technology, and how it’s made its way into corporations and classrooms.


Needless to say, jewels were dropped.

Pretty heavy stuff. The day would continue at Roulette, Brooklyn, where we were camped out all day, with our Educate & Elevate panel, which featured some brilliant minds, none of whom were born with a silver spoon. They delivered important narratives on what it was like to overcome adversity, and they didn’t spare details. The night would continue with our Opening Reception, presented by the good folks at Seagrams Gin, which transitioned seamlessly into our Kickoff Party, which was one for the ages. Waka Flocka and Maino performed great sets–hosted by the incomparable Jack Thriller–and we got a great surprise performance from Casey Veggies, who came out to support #Source360 before catching a flight to open up for Chris Brown. His debut album, Live & Grow, is out September 25. You’re going to want to get yourself a copy. Here are some photos and video clips of a pretty fun night in Brooklyn.

Today, we’ll be at BRIC House in Downtown Brooklyn, hosting engaging panels with guys from Genius, Def Jam Records, Roc Nation, Spotify, and some of the most brilliant minds in Hip-Hop culture. Not to mention, our 2nd Annual Unsigned Hype Competition will separate the pros and the cons, the platinum and the bronze, that butter-soft sh*t from that leather on the Fonz. Only the realest will emerge! Get your tickets here, and make sure you come out and check out our F R E E panels at BRIC today. That’s right, the game is free today Downtown Brooklyn.

See you there.