Ever watch a music video and think, “I could do that”? Now you can, using a new app called Triller. Triller – which launched in July – is turning anyone with an iPhone into a director by automating the most difficult part of making a music video: editing.
Triller breaks down the music video making process into just a few easy steps. First, you pick a song – either from the app’s library or your own music library – then you select which part of the song you want to use. The default length is 12 seconds but videos can be as short as a couple seconds or as long as the full song. Then you record a few takes as the song plays out loud so you can sing or dance along. Once you’re finished with your takes, you simply click the Triller logo and the app edits the takes and your song snippet into a professional-looking music video. Within the app, you can send the video to a friend or share the video to Instagram, Twitter, or any other social network.
The app makes music video shooting seem effortless, but behind the scenes Triller developers David Leiberman and Sammy Rubin enlisted the help of celebrated music video director Colin Tilley. Tilley, who won Best Director at this year’s VMA’s for Kendrick Lamar’s “Alright” video, helped design the app’s 14 custom filters and worked on the auto-editing algorithm to make it edit like a talented human editor.
Developer Rubin says he has big plans for the app, which is currently available on iOS. “Exciting things are on the horizon for Triller. We’ll start small with new filters and effects, but then we’ll be getting a lot more ambitious,” he told me.
Already, Triller’s taking off in the music industry: Russell Simmons and Rita Ora made Triller videos, and former flames Justin Bieber and Selena Gomez appeared in separate Trillers. And though he’s not a musician, my favorite Triller video came from Kevin Hart, who showed how he was “Finna Get Loose” for his fiancee’s birthday. Diddy must have liked it too – he reposted it:
Celebrating my Fiancés B Day the only way that we know how….By enjoying ourselves. Life is to short to be angry…Live Love & Laugh. I can honestly say that I do all of the above with this woman….Happy B Day @enikobaby ….Shout out to @iamdiddy because WE ARE " FINNA GET LOOSE" ….P.S we are in NAPA TURNT UP ????? #DopeVideo #MyRib #LiveLoveAndLaugh #GottaLoveHer
Download Triller for free here to see what you what kind of music video you can make.