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Riri for the win, once again! 


Rihanna has been everywhere and she’s definitely been working despite her album not being released as of yet. She has defintely been putting in major work on the business side of things. Rihanna has tallied up at least 6 big collaborations just this year with her biggest being named the first black woman to frontline for Dior and of course her huge position as being named Puma’s global brand ambassador and creative director in 2014.


Earlier this year, Puma and Riri teamed up to produce the “Suede Creeper” sneaker that sold out in just a few hours after released. A bigger much larger set of the collaboration will release in 2016, so be on the look out for that. Reports show that the women’s side of Puma seen a huge increase in sales because of Rihanna’s recent success of her “Suede Creeper” sneaker. Go RiRi Go!