Canadian rapper Belly has been a mainstay behind the scenes, helping to craft music for several stars within the industry, most notably his comrade The Weeknd, whom he collaborated with on “Might Not” and assisted in writing 6 tunes from his Beauty Behind the Madness album. This extensive work is what helped Belly build his name and reputation amongst industry insiders, while also cultivating his own following.
Today it is being reported that Belly has officially signed on to join the roster of JAY Z‘s Roc Nation. Speaking with Billboard, he revealed that it was a mere conversation that led to the deal.
I think I just got the right ears with it to the point where Jay Z was interested and heard it and invited me over,” Belly says during an interview with Billboard. “And we had a conversation and that was that, you know? A man’s handshake, that’s all it takes sometimes.
With the announcement, Belly also took the opportunity to reveal some new content. The first one being the very eerie visual for “No Option,” one of the standout cuts from his Up For Days project released back in May. While he was at it, Belly doubled down and also unveiled “Money Go.” The track is produced by Velous, Swanky Music/Coke Boys artist/producer who famously produced Kanye West‘s “All Day” amongst other work. Check out both below.