Multicultural hair care giant Strength Of Nature has just acquired Motions, Just for Me, Consort and Groom & Clean brands from Unilever. Strength of Nature also acquired the TCB brand’s business in Africa, making the company full owner of TCB.

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“The Motions, Just for Me, Consort, Groom & Clean and TCB brands are beloved and trusted with a strong legacy, high awareness and great potential. Each provides an excellent foundation for renewed growth and expanded innovation. We look forward to building these brands,” says Mario de la Guardia, CEO of Strength of Nature in today’s announcement.

The Savannah, Georgia based corporation currently houses leading hair care lines, including African Pride, Beautiful Textures, Dream Kids, Elasta QP, Profectiv MegaGrowth and Soft & Beautiful.


According to EurWeb, this latest buyout makes Strength of Nature the fastest growing category leader in the $700-million ethnic hair care industry.