The dabbin’ dance, which originated in Atlanta swept the nation the past few months after professional athletes such as Cam Newton popularized it outside of the Hip Hop realm. College Park, GA native 2 Chainz took things a step further during the holiday season, releasing his own line of Christmas sweaters featuring a dabbin’ santa claus. The sweaters were a major hit, as they were spotted almost everywhere during the holiday season. 2 Chainz went on a promotional run, hitting up Good Morning America, NFL on FOX, TNT and more, peddling the sweaters.
Today, Forbes revealed that the rapper’s Christmas sweaters grossed $2 Million in profit. When asked about the success of the line, 2 Chainz shared that it was not a spur of the moment decision, instead, a well calculated plan that has been in the works for quite some time.
I don’t want people to think this was an overnight success,” Chainz told Forbes. “We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.”
The sweater, which retails for $40, was worn by 2 Chainz’ famous friends and was featured on “Good Morning America” and ESPN, which helped drive sales. “We made close to $2 million in revenue,” he revealed. “I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on ‘Good Morning America,’ it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day.
2 Chainz was definitely in the giving mood, as he even visited an Atlanta family, presenting gifts and offering to pay their rent for a whole year.