Somebody in the marketing department at Robitussin is a pretty big Future fan.
In a newly released commercial, a man is depicted coughing up a storm in a packed elevator, accompanied by the following narration:
If you could see your cough, you’d see all the sickness you’re spreading.
When the elevator man’s cough materializes in the commercial, it does so in the form of the purple and blue psychedelic cloud that graces the cover of Future’s most recent album, DS2 (or Dirty Sprite 2).
Coincidence? Maybe not. Don’t forget, on the biggest song off Future and Drake‘s What A Time To Be Alive mixtape-album, “Jumpman,” Drake reports, “Mm-ungh-mm I think I need some Robitussin.” Pretty clever cross-promotional scheme if we say so ourselves.