Zoë Kravitz and her mother Lisa Bonet are the new faces of Calvin Klein’s “Life In The Now” watch and jewelry campaign. The black and white series was shot by fashion photographer Cass Bird in New York City.

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Kravitz has previously starred in campaigns for Vera Wang, Alexander Wang, and Alexis Bittar. In 2013, Kravitz designed her own nine-piece capsule jewelry collection for Swarovski. Influenced by tribal and ethnic pieces, in particular Moroccan and Native American designs, the collection combined silver with her birthstone turquoise, delicately accented with Swarovski Elements.

Kravitz’ extensive film credits include X-Men: Days of Future Past, Mad Max: Fury Road and Dope. The multi-talented artist also has a music career with rock band, Lolawolf.


The song “Flowers for Zoë,” included on her father Lenny Kravitz‘ second album Mama Said, was written as a tribute to his daughter.