Pharrell Williams has took back what he started and wants to start where he left off. Him and his main guys have decided to take back BBC and Ice Cream which means some major projects must be on the way for the brands. Financialinfo terms for the deal was not disclosed.
An Iconix spokeswoman acknowledged the ownership shift and said,
“The sale of our interest in BBC and Ice Cream was a strategic decision to rationalize smaller noncore assets in the Iconix portfolio, allowing us to focus our time and resources on the larger cash flow generating brands. BBC and Ice Cream represented less than 1 percent of our total business.”
Skateboard P will get a fresh start with the brands and this is super refreshing for every sneakerhead and fashion lover out there who has kept up with the rise of Pharrell.
According to Williams’ spokeswoman, the musician and his partners sought the opportunity to reacquire full control of the brands to continue their expansion, growth and licensing opportunities.
In addition to his fashion and music projects, Williams is a judge on NBC’s “The Voice” and is the artist-in-residence at New York University’s Tisch School of the Arts. He also runs a charity for at-risk youth, From One Hand to Another, which he founded in 2008.