In celebration of Pokémon‘s 20th anniversary, the well-known brand have teamed up with a Los Angeles based agency called Omelet to release their first-ever extended Super Bowl commercial, encouraging kids all around the world to “train on.” The radical commercial will air during the third quarter of Super Bowl 50.
The ad is set in Rio de Janeiro and features kids from all around the world testing the limits of their passions, telling themselves, “I can do that.” The high level of impressive production carries the feel of something you would probably expect from Nike or Adidas for the World Cup or the Olympics, but it totally makes sense as Pokemon is engraved into the popular culture and has become one of the biggest brands in the world, embraced by kids and adults.
“For 20 years, the Pokémon world has inspired fans to train hard and have fun,” said J.C. Smith, senior director of consumer marketing at The Pokémon Company International, in a statement. “This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.”
Super Bowl 50 will air on CBS on February 7.
