February not only marks Black History Month, it also marks the “Hottest Month of the Year” campaign for Foot Locker.

Kevin Hart (who works closely with Nike) is featured in this year’s campaign alongside his son and NBA All Star, Draymond Green.

The commercial, which will start to air on the small screen from February 3, cleverly pokes fun at Kanye West‘s Yeezy Season 2 collection.