Playboy magazine has started their new tradition of featuring Playmates without full-frontal nudity.

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Dree Hemingway is the first Playmate to be featured in Playboy without nudity and, according to her bio sheet, she’s the great-granddaughter of Ernest Hemingway and her mother, Mariel Hemingway, was also on the cover of Playboy in 1982. Hemingway is seen both with and without clothing.

The March cover will hit newsstands next Friday and you’ll notice it looks like a selfie photo of model Sara McDaniel (to shout-out Snapchat, according to NPR).


The change comes after sales for the magazine have drastically declined throughout the years. The print circulation went from 5.5 million readers in 1975 to about 800,000 in late 2015.

The magazine will also be revamping to a larger size, include a Playboy advisor, a rabbit hole and a “Francofile,” where James Franco will be doing high profile interviews monthly.

“I think in today’s world it’s sort of unrealistic to think that anyone’s subscribing to Playboy magazine because they can’t find nudity anywhere else. That would be a rather uncreative subscriber,” CEO Scott Flanders said in an interview with CNN.