On Friday evening [February 12, 2016] in New York City, Rihanna brought the stars out for her Fenty x Puma Fall 2016 Ready to Wear collection at New York Fashion Week [NYFW].

In addition to recently dropping her long-awaited eighth studio album Anti, Ri Ri also lent her keen sense of fashion and style to the athletic company to bring her vision for the black, white, and gray hued designs with a Japanese influence to life.

Stars such as Naomi Campbell, Travis Scott, Foxy Brown, Young Thug, Chris Rock and more were out in full force to support the launch of Rihanna’s newest collaboration with Puma.

A photo posted by Baller Alert (@balleralert) on

Puma tapped Rihanna to become the face of the established athletic company in 2014. The Fenty collection included pieces such as oversized fur coats, fur backpacks to baggy sweatpants, asymmetrical maxi dresses, pants and leotards with laced up sides and more. Rihanna even enlisted the likes of super models Gigi and Bella Hadid to rock the runway of her dark forest themed show.


When asked why she chose to be the Creative Director for Puma, Rihanna said: “For me, they let me have a lot of room creatively. That was something that I couldn’t buy. To be able to express yourself freely in a creative manner, it was special and it felt like the right place. I was excited to take on the challenge, and Puma, they’ve been around for a long time and they’re a legit sports brand. I feel like we were a match made in heaven.” Check out the highlights from the show below.

2016-02-12 – FENTY X PUMA FASHION SHOW, NYFW #Navyordie #rihanna A photo posted by was badgalriri.news (@robyn_daily) on