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After widespread speculation on the matter, it has been revealed that Puma has added Kylie Jenner to its roster of celebrity endorsors. While the extent of the partnership is still shrouded in secrecy, a rep from Puma brand confirmed that the burgeionoung fashion embodier will in fact represent Puma in some capacity.

Sneaker Bar Detroit states that Puma’s Global Director of Brand and Marketing Adam Petrick issued the following statement:


“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”

After a public denouncement from brother in law Kanye West, the confirmation is concrete and the Kardashian clan member will collab with Puma. The deal will assuredly be extremely lucrative for Kylie and it seems as if some of the expected and normal stipulations of a sneaker deal may not be in place. According to TMZ, Puma is giving Kylie the right to wear freely other sneaker brands. Stay tuned to see if the deal lamentably divides the family as Kanye stated via Twitter that it would. With a seven figure budget, King Kylie as some refer to her and the family might just reign supreme regardless.