The frenzied launch of Supreme’s SS16 collection took place yesterday [Thursday, February 18] at its flagship Lafayette Street location in Soho, New York.

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Doors opened at 11am and dedicated shoppers of all ages came out to collect the limited, house brand street wear. Lines during these collection releases are known to go on for hours, and some shoppers camp out for days before.

The Source was on hand to cover the intense turn out for our “Branded” series. While most shoppers were happy with their purchases, one incident marred the festivities: around 2pm, a customer walked out of the Supreme store and was slashed by a knife-wielding attacker across his right cheek. He’s currently listed in a stable condition, according to The New York Post.


Photo: Stephen Yang / New York Post
Video: Lena Bury
Video Editor/Host: Venus Rose