BET Music Matters artist Sade Serena celebrates her Jamaican heritage with new single “Dum” from her upcoming EP, MoonBow Blvd. The song puts a modern twist on the 1982 classic dancehall jam “Bam Bam” by Sister Nancy and teaches all the players out there two can play that game. It’s sassy and fun with an island vibe to get you ready for summer.

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The Miami native wants her music to “capture those moments in your mind that make you feel happy and confident in the real you. I want to be a storyteller and spread love with my music.” “Dum” certainly does that, with its message of female empowerment and sexual freedom. Serena’s signature blend of pop and R&B is evident, mixed in with a little Caribbean flavor, on this upbeat track.


The 27-year-old’s debut EP, GermiNation, appeared on two Billboard charts and grabbed the attention of BET, VIBE and Singersroom, to name a few. For her latest musical offering she enlisted the help of Grammy-nominated producer Jason ‘J-Vibe’ Farmer, who has worked with everybody from Keyshia Cole, Pitbull and Elephant Man to Rihanna. So absolutely watch this space.

MoonBow Blvd drops March 25.