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The annual New York International Auto Show is one of the preeminent attractions, with each year upping the ante when it comes to innovation. This time around, Toyota pulled out all the stops, further bridging the gap between technology and culture with their Toyota Music In Motion show featuring a live performance by Hip Hop icon Doug E. Fresh. Prior to the show, a large crowd from all walks of life convened at the Toyota exhibit space to witness the phenomenal performance by the The Original Human Beat Box.

Performing classic cuts from his catalog, the Harlem native showcased his beat boxing talents as much of the crowd sang along and others watched in awe as he perfectly simulated the sounds of drum machines and samples using only his mouth, throat, lips and tongue. Doug E. Fresh’s innovation and creativity was the perfect transition for attendees to witness the fleet of vehicles that Toyota is set to bring onto the market, encompassing the same forward-thinking characteristics that have helped both Hip Hop and Toyota brand become so ubiquitous around the world.

Toyota Motors National Manager Mia Phillips:

Doug E. Fresh represents the skill, creativity and innovation that propelled Hip Hop into an influential global force. Being able to have Doug E. Fresh perform is a special treat because his music has transcended through time and attracts consumers from all age groups. By stepping outside of convention, he contributed to building a whole new genre of music, and Toyota Music in Motion conveys that same spirit.

Publisher of The Source Magazine L. Londell McMillan:


Toyota is the world’s largest automobile seller for a reason. In addition to it’s well-crafted vehicles at multiple price-points, it’s also an innovative company with transcultural values. Toyota recognizes the influence and transcultural significance of creativity and Hip Hop; Doug E. Fresh, who is a pioneer in our realm, added an exciting family and consumer experience to Toyota’s exhibition at the New York Auto Show. Salute to Music in Motion!