With ‘World Recycle Week kicking off April 18, H&M has bought it to everyone’s attention with some help from bad girl M.I.A. The teaser video depicts conventionally young teens throwing shapes in a multiple of photogenic locations with a snippet of her new song playing in the background.

M.I.A is seen in the teaser standing on a stack of fabric dancing to her own choreography displayed in the one-minute clip.

H&M aims to collect 1,000 pieces of unwanted or used garments from customers in over 3,600 global stores.