Fashion imprint Publish Brand has announced its forthcoming collaboration with Onitsuka Tiger. Publish Brand has emerged as an innovator in today’s menswear scheme by crafting premium goods and conceptual capsules since its creation. Re-launched in 2002, Onitsuka Tiger elevates lifestyle and performance product with premium collections of shoes, apparel and accessories. For the spring, Publish Brand and Onitsuka Tiger have come together to present two deluxe iterations of the Colorado Eighty-Five® Mt Samsara™ model. The Publish Brand director and Asics senior brand manager both spoke on the importance of the collaboration below.
“We are so privileged to work with such an iconic brand,” Alex James, Publish Brand Director said. “For this collaboration, we wanted to tap into the rich history of the Onitsuka Tiger brand and give one of their classic runners a modern update. The end result is a hybrid runner chukka designed for the urban explorer.”
“Publish Brand pushes the boundaries of design with its aspirational interpretations of classic styles,” Cory Long, ASICS Lifestyle Senior Brand Manager said. “Together we have created something special for consumers and look forward to releasing the collaboration this spring.”