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Kendrick Lamar teamed up with Reebok earlier this year for the Kendrick Lamar Classic Leather. Reebok has just released a commercial for the shoe where Kendrick is shown doing spoken word for self-expression.

He’s seen sitting down in an empty mansion, giving the world a piece of his mind. The commercial was directed by Colin Tilley, the same director for the video “Alright.” You can check out the full inspirational speech from Kendrick below and watch the full commercial below.

From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true.

Kendrick, who has a longstanding relationship with Reebok, released a pair of Reebok Ventilators that addressed gang violence last year.