You might not have heard the name Troy Carter, but you’ve definitely felt his impact through popular music.
Carter is known for being the first to introduce artist like Nelly, Floetry and Eve. The Philly-born renaissance man got his big break after managing Lady Gaga during her breakout hit single, “Just Dance.” Carter is only 43, but has shown he’s a huge force in music with a keen eye for talent.
Spotify is up against stiff competition as music streaming entities like TIDAL and Apple Music have gained popularity recently due to their famous spokespeople. The company is throwing its hat in the ring by naming Carter as the ‘Global Head of Creator Services’.
With his new role, Carter plans to up the competition between Spotify and other streaming sites. “I’m a firm believer that Spotify is the future for music. In my new role as Global Head of Creator Services, my job is just a natural continuation of what I’ve always done — protect the voice of artists. Always have and always will.”
Carter has also worked with John Legend, Meghan Trainor, and has even appeared as a “guest shark” on Shark Tank. On his Facebook page he wrote how he plans to continue to run his business while working with the music company. “Through Atom Factory, my team will stay in place to run our tech, culture and hustle outlet SMASHD.co as well as launch a brand innovation agency. And through Smashd Labs and Cross Culture VC, I’ll still continue investing in great founders that have the ability to deliver next wave disruption to culture.”
For more on Troy Carter and his influence on Spotify, check him out as he talks the future of tech and more below.
