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Model Gigi Hadid poses as a mother and wife sporting the latest urban and sporty trend in the Versace Fall/Winter 2016 collection ad campaign.

“I wanted to offer real, covetable and wearable pieces thinking about the women of today: strong, active and full of personality” says Donatella Versace about her latest collection.

Versace’s Fall/Winter collection designs are made to compliment all women and accentuate their best features. The Fall/Winter 2016 Campaign ad also promotes diversity by posting Gigi Hadid as mother of an interracial family, which has sparked an interesting (to say the least) response online.


Versace’s Fall/Winter campaign also features models Karlie Kloss, Caroline Trentini and Lexi Boling. The collection is defined by very bold cuts, prints and primary colors that pair with letter designs that spelled out ‘Versace’ and symbols like @ signs, hashtags, and emojis.