The struggle to keep your kicks clean is an issue for many sneakerheads. Keeping them clean is one of the most important things about being a sneakerhead. The solution to all sneaker cleaning problems is the U.K based product, Crep Protect.
The official launch party took place at NeueHouse Madison Square on Tuesday, June 14th with DJ Clark Kent on the 1s and 2s and guest like Jadakiss, Hot 97 Laura Stylez, and DJ Statik Selektah in attendance.
Mikey Likes It Ice Cream was also in the building whipping up the soft serve ice cream for attendees. The event provided a cleaning booth, where attendees could drop off two pairs of kicks and get them cleaned free of charge.
Crep Protect is now working on Crep laces, sneaker masks, pills, apparel, and more. Europe’s number one shoe cleaning brand uses innovative technology and ingredients to repel liquids.