With Summer Sixteen heating up and many young talents out to claim their title, Jay Whiss stays dropping music videos. Whiss is one of the city’s rising rappers and a crewmate to Jimmy Prime and Donnie.
The ultra dimmed down yet clean video is a follow up to his video “Watch This.” Slowly crafting and polishing his authentic style of rap, Whiss has been quietly making waves in Canada with both his solo material and collaborative releases with his fellow Prime members and SAFE, among others. Prime’s history with OVO is very much known (coming up with the city name the “6“) and Jay Whiss and his crew have been independently making power moves that have put them on the radar of many important tastemakers.
The track is produced by Lani Christ and Akhilo. The song showcases Whiss’ sharp-witted rhymes and outlines his knack for making catchy hooks. The gritty video features appearances from Whiss’ Prime squadron as well as Toronto’s buzzing beatmaker Murda Beatz.
