Recorded, shot and edited in under 24 hours, the Dizzy Wright video for “They Know Why” packs a punch in less than three minutes. Not surprisingly, the video addresses the current unrest in the country. The police shooting deaths of Alton Sterling and Philando Castile, and subsequent violence in Dallas, in which several police officers lost their lives, have caused an uproar across social media platforms, resulting in several protests in various U.S. cities.
Wright starts, “How you see us scream/but you can’t hear us/I see the way you act when you get near us/I’m realizing why the police fear us/they know why,” a powerful statement that quickly sums up what the video depicts.
Directed by Wright, “They Know Why” is an example of how conscious rappers can use their massive platforms to unite people through music.