Caitlyn Jenner became the new face for H&M Sport back in March 2016. Four months later and we’re finally being presented with Jenner’s first campaign for the brand.

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As H&M prepares to launch new sportswear gear to precede the start of the 2016 Olympic Games, the brand has also launched a new video campaign titled “Every Victory” with Jenner at the forefront of the ads.

The one minute and thirty second video is definitely an inspiring piece in which Jenner narrates the oppositions of everyday people, yet encourages viewers to keep going despite what they’re up against. The video ties in the Olympics as motivation to represent yourself with the same courage and integrity one would have if they were representing their country.


Caitlyn Jenner’s message is:

I thought it was too late. I thought the goal was too far away. I felt like I couldn’t do it alone or with the entire world watching my every step. I fought to belong and for the right to be different. I felt trapped by my body and by what others expected of me. I had to find strength within me that I didn’t know I had. I questioned whether it was really worth it. Nothing came easy―but nothing truly important ever does. To keep going, no matter what the obstacles is what victory looks like, whether you’re representing your country―or yourself.

Watch the video below.