While catering to niche markets can be a positive thing to bring people together, dating application Smoochr may have taken that memo completely out of context.


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A new dating app specifically made for the Black community, Smoochr’s driving purpose is to help singles “discover Black singles by complexion, hair type and more.” While singles may have their own preferences, Smoochr causes problematic issues and calls on colorism to assist in finding a partner.

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Offering very specific search options, the app allows users to choose from a drop-down menu of terrible titles to describe their “preferred” complexion as a flavor, gender only if you’re straight, hair type speaking to the actual texture of the hair rather than style, lip size, very specific body type and personality type, or in this case, stereotype.

With many taking to social media to express their views on the app, Black Twitter had a field day with the stereotype-perpetuating app.

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