On this day in Hip Hop history, duo EPMD released their fourth LP Business Never Personal.
Coming after what critics would call their worst album, Business Never Personal served as a proper revival and temporary farewell for the underground sensation that was EPMD.
This album is considered their third classic album. Although underground for the majority of their career, this album saw large commercial and mainstream success, peaking higher than any of its predecessors on the Billboard 200 chart at #14 and selling 500,000 copies in the first few months of its release. Popularity of this album came in large part from the breakthrough lead single, ironically titled “Crossover”. This single itself peaked at #42 on the Billboard Hot 100 and #1 on the Top Rap singles chart.
Following this project, the duo disbanded only to join forces once again on a fifth LP, Back in Business. The group continued to bounce back and forth between activity and retirement until the release of their final album, We Mean Business in 2008.
For every great moment, there’s a song that goes with it. We believe this is the SOUNDTRACK OF YOUR LIFE – SOL REPUBLIC.