Hip Hop superstar Future hosted a pop-up shop this month titled “Future Hive Summer Sixteen Tour Shop,” which was indeed a compelling experience. From August 1st through August 7th, the pop-up shop was set up in the Soho area of Manhattan, New York.
The boutique had high end and affordable items from Future’s clothing line,”Free Bandz Clothing,” his affiliated streetwear and lifestyle brand “Cease & Desist” and an exclusive sneak peek of his collaborations with John Varvatos and Moreca.
Left: Fred Foster, Creative Director for Cease & Desist and Freebandz Clothing
Bria Myles, Model
Thoroughly impressed by Future’s creativity and also by Fancy.com’s enormous effort in giving the boutique a unique look, fans were already in town for the Summer Sixteen Tour at Madison Square Garden, so it was the perfect timing for them to get the opportunity to experience this for themselves and purchase some dope pieces.
“It’s a thrill to work with Future on his retail concepts and to see a little bit of his creative process first hand while collaborating with our terrific partners,” Fancy Founder & CEO, Joe Einhorn says. “Most of all we are excited for the fans who will be able to get their hands on these awesome limited edition goods.”
The John Varvatos Collection is offering custom artist designed leather jackets and more, while the Moreca Collection is offering a one-of-a-kind exclusive “Future” embroider Luxury Weekender Bag, as well as customized card holders and more. The Cease & Desist Collection is featured as a summer capsule a line endorsed “Fire & Desire.” The Fire & Desire collection is available exclusively at the pop-up shop. In addition to the featured collections, the “Future Hive” is also showcasing various exclusive and limited edition lifestyle brands for retail. For more information, please visit www.FreeBandz.com or www.Fancy.com.
