The Ridiculousness host and rapper is keeping things carefree with her latest video.
Known for her charismatic personality and trademark laugh, television personality and rapper Chanel West Coast goes for more official, but still fun vibes in “Notice.” The new visual follows the artist and her crew on a true-to-life regular night out for the group. Leaning more towards a mini-documentary than a music video, the visual cuts between scenes of Chanel’s live performances, partying and solo shots of the artist just flexing.
Taking more of a chill, on-the-fly approach, the rapper explains what her thought process was behind the visual: “Notice is a song off my upcoming project and it basically elevated to being something we dropped as a single from all the crazy positive crowd reaction at my shows. While out in Chicago for a show, I decided to shoot a last minute music video in for it. No budget, no makeup, no hair; just me doing my thing in Chicago at a couple of my shows with my homies. Probably had the most fun doing this one. No one was taking themselves too serious and we came away with a super dope, fun and honest look into a day on the road. Pat Clark directed it. Hope y’all feel it as much as we did making it.”
Watch Chanel West Coast’s new video for “Notice” below.