YG‘s 4Hunnid Records has inked a multi-million dollar deal with Interscope Records. The rapper told Billboard the deal came following the success of his debut studio album, My Krazy Life.
“After the album came out and had its success, Joie [Manda, president of urban music at Interscope Geffen A&M] was really behind our whole movement and everything we had going on,” YG told Billboard. “[Joie] knew what I did, who I had something to do with. With the album being a classic, [DJ] Mustard popping off, Ty [Dolla $ign] popping off ’cause we all from the same camp, he felt like I could have my own label and do the same things that we did for ourselves and other artists.” Manda says that he has a “full belief in their vision to build a label that moves the culture.”
John Janick, chairman and CEO of Interscope Geffen A&M, feels the same. “YG has an unbelievable eye for talent and an innate understanding of what people want to hear…I know 4Hunnid and Interscope will do great things together,” he said.
YG says the labels success is thanks to the work he did with Ty Dolla $ign and DJ Mustard. “[We were] really was homies before everybody had their success. Just three motherfuckers who popped off and became successful from nothing—that’s big.” Now YG wants artists to consistently drop music as he did. “Same day my shit dropped, I dropped another video. That’s basically how to use the game now. Motherfuckers is just dropping projects unannounced and they just dropping them with videos and touring. We’ve been doing that since 2010.”
YG’s ‘FDT Tour’ goes down this fall, and his collaborative mixtape with DJ Mustard and new clothing line are on their way.
Read the rest of YG’s interview with Billboard here.