Since Russell Simmons created All Def Digital in 2013 they’ve brought us nothing but good laughs and hysterical moments. King Keraun and Simone Shepherd have been at the forefront of the All Def Digital movement and have both helped build the brand to what now has over a million YouTube subscribers and over one hundred million monthly impressions.

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Starting off as just a YouTube channel showcasing top tier talent in comedy, poetry, and music, All Def Digital is now debuting their first full length film. The Major Deal movie is a hilariously truthful story starring King Keraun as Mike Massacre, a 29 year old rapper who’s circumstances demand he gets a major rap deal by his 30th birthday — or else. Simone Shepherd plays Tina, Mike Massacre’s taunting baby momma.

Our Source contributor, Moriah Marie, sat down with King Keraun, Simone Shepherd and Russell Simmons to talk the making of the Major Deal movie, Russell Simmon’s rare relationship with his ex-wife, Kimora Lee Simmons, and the odd truths that are portrayed in relation to a society that believes being an athlete or a rapper are the only routes to true success.


The Major Deal movie is available on VHX tomorrow [August 26th] and available on iTunes September 15th. Click here to pre-order the movie now.

Check out the interview below.