The history of G-SHOCK dates back to 1981 when Casio’s head engineer Kikuo lbe, formed a special project team with other members in order to create a unique and resistant watch design. They began targeting a concept for devices that were water and shock resistant with a 10-year battery life.
After months of development and over 200 experimental prototypes, in 1983 the first G-SHOCK was launched called the DW5000. Throughout the years the brand continued to uphold the signature look while developing a functionally advanced and durable design. The brand’s concept was to create a structure that remains unchanged but invincible.
With over 30 years in the game, these watches have had their rise and influence in the Hip-Hop community. Some of our favorites have been seen sporting the brand from Lil Wayne, to Kanye West, Pharrell, Fabolous, Teyana Taylor and more.
Read further on G-SHOCK’s founder and upcoming brand releases in the exclusive interview below!
[Photo: Alexis Nadira]
Q: When and where was the brand developed?
Kikuo Ibe: In Japan, 1983 under Casio
Q: What inspired the brand?
A: When my watch broke on the way to work, I was inspired to build a tougher one
Q: Where is the name derived?
A: Gravitational shock
Q: How do you feel the brand has impacted society?
A: It has helped people with tough jobs like workers in construction and athletes in extreme sports
Q: How do you feel the brand has been impacted by the Hip-Hop community?
A: I never expected that it would influence Hip-Hop but it opened a field of collaborations and endorsers like Pharrell whose influence created more media attention
Q: What’s to come with G-SHOCK?
A: The metallic color way in September, and the vivid color way in October, along with a dark metallic Women’s S-Series Collection.
Q: Which designs are the most popular?
A: Square Face DW5600 and DW6900 series
Q: Where are the pieces commonly sold and what is the average price range?
A: Our website, and major retailers like Macy’s. The average price points are between $100-$150 USD
