Cara Delevingne is the newest addition to the Puma family as a brand ambassador joining Kylie Jenner and Rihanna.

The motto for puma’s new “Do You” campaign is aiming to inspire confidence in women everywhere.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”

Images from the campaign shoot show Delevingne in new active-wear styles from the brand. The newest fall drop will feature training and running styles from multiple categories from the puma brand.


Check out the images from her new Campaign below and check out some of the upcoming styles from Puma. We will keep you posted on when you can purchase from the collection soon.

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