Obscurity is in.

The latest trend to make its passage through music has been the act of concealing an artist’s identity, focusing on the creation of music and the cultivation of a seemingly untouchable force.

Atlanta, otherwise known as the breeding ground for  new talent,  is no exception to the mania, and new act FHB is executing the latest with style.

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Standing for what they refer to as “female empowerment with creative freedom”, it remains unclear whether FHB identifies as a solo act or a group. However, no matter what the case may be, it’s clear that any notion of slowing up should be long forgotten.

First releasing their single “Regular” featuring J.R. in July,  FHB has gone on to release the official remix featuring Spodee and Bankroll Fresh along with a subsequent tribute video to the latter.

Today, FHB offers a look behind-the-scenes of the video shot on location in Atlanta with some scenes shot just feet away from the doorsteps of the late rapper’s grandmother’s home.

Featuring appearances from the label head Joseph Charles and Bankroll Fresh’s own Street Money team, the video offers a deeper look into the enigmatic workings of FHB, and the significance of the “Regular” video.

Take your first look below:

 

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