When Biggie said “Dumb rappers need teaching,” he wasn’t talking about Big Piph.
The Arkansas rapper — real name, Chane Morrow — is a seasoned figure in the industry, having worked with major acts such as TI, Big Sean, and Snoop Dogg, besides putting out his own music and working on his own legacy project, an innovative crowd-funded venture that’s taken him a few years to perfect.
The Stanford-educated creative is changing the game with his latest, aptly titled The Legacy Project, an album conceptualized as an app. The first of its kind, the interactive album/app is a user-centric experience that seeks to engage with listeners beyond the usual digital platforms like YouTube, Facebook, SoundCloud, etc. It allows the listeners — and the artist — to control the experience. There are no changes in algorithms or terms of service that will dictate his engagement with fans. More importantly, it will allow the artist to deliver the fans the features — and the music — they want.
