Style Sector: Designer Bjarne Melgaard Gives Away Personal Collection For NYFW17 Venus Rose February 16, 2017 Covers, Digital Entertainment, Exclusives, Style Reviews At the Red Bulls studio in New York City on Valentines Day (February 14th), designer Bjarne Melgaard donated about a half million dollar giveaway of his personal designer clothing collection. The event was called The Casual Pleasure of Disappointment, which is a unrelenting multi-site, multi-night, culmination of Bjarne Melgaard’s ongoing ‘fashion’ project. Centered around Red Bull Arts New York, which Melgaard and company have transformed into a multilevel psycho-pathological department store that opens to the public on February 16. He will debut 6 new capsule collections from the Melgaard brand, which is officially launching this NYFW. Debuting as part of New York Fashion Week, Fall/Winter 2017, the launch of the Melgaard brand suggests the retirement of Bjarne Melgaard as a fine artist, abandoning the humiliating context of the exhibition platform for the much worse context of cult streetwear: a market pretending to be a community, pretending to be a violent assault on reproduction. Check out the highlight photos from the event!