Words by Megan Ambers
Memphis rapper Drumma Boy has taken a huge step in the fashion world, and has opened his first clothing store.
The House of Fresh boutique opened its door on Saturday (Oct 7) in the northwest area of Atlanta. The streetwear boutique is said to sell a selection of “top fashion brand-names and clothes for Men, Women & Children.” Drumma Boy, born Christopher Gholson, has his own fashion line called Fresh Phamily, and has an extensive CV in the fashion industry.
Growing up in South Memphis, I was surrounded by older clean fashionable styles. My mom would have big brunches on Saturday, and I would wake up and Isaac Hayes would in the living room. I always wanted to have my own clothing line like Jay-Z, Russell Simmons, Diddy, etc. and once I became a celebrity, I used my name as an opportunity to start being sponsored by some of my idols. I also connected with Tony Shellman doing branding for Parrish by 24. I began linking up with Travis Barker repping Famous Stripes, connecting with Drama doing continuous work with Young & Reckless, and making major moves with Popular Demand and Creative Recreation shoes.
Drumma Boy learned the ropes to the fashion world quickly, and applied them to his own brand. “Throughout the process of learning the business and running my own setup at tradeshows across the U.S, I gained relationships domestically and internationally that allowed me to successfully move into the retail world as well.” He shares his gratitude for all that he has accomplished. “It feels great being able to touch people with taste and fashion as I’ve done with music.”
The House of Fresh Boutique is located at 1770 Howell Mill Rd. NW Atlanta, GA 30318.
